Project Name

Estrellas de Barrio

Company

School Project

Year

2025

Type

Mahou Challenge

Brief. The goal was to reimagine halftime — a moment when audience attention stayed high despite the pause in play — and use it to build a deeper, more emotional connection between Mahou and football fans.

By. María Valentina Narvaez & Lucia Sanz


The "Estrellas de Barrio" campaign by Mahou is a tribute to the unsung heroes of football: the amateur players who live and breathe the sport on local fields. It's a campaign that recognizes that the true essence of football isn't found just in professional stadiums, but in the passion and dedication of everyday people.

The "Estrellas de Barrio" campaign by Mahou is a tribute to the unsung heroes of football: the amateur players who live and breathe the sport on local fields. It's a campaign that recognizes that the true essence of football isn't found just in professional stadiums, but in the passion and dedication of everyday people.

The "Estrellas de Barrio" campaign by Mahou is a tribute to the unsung heroes of football: the amateur players who live and breathe the sport on local fields. It's a campaign that recognizes that the true essence of football isn't found just in professional stadiums, but in the passion and dedication of everyday people.

Cta Bg Image

Have a project in mind?

Get In Touch

+34 641741572
mvnarvaezm19@gmail.com
Cta Bg Image

Have a project in mind?

Get In Touch

Get In Touch

+34 641741572
mvnarvaezm19@gmail.com
Cta Bg Image

Have a project in mind?

Get In Touch

Get In Touch

+34 641741572
mvnarvaezm19@gmail.com
Cta Bg Image

Have a project in mind?

Get In Touch

+34 641741572
mvnarvaezm19@gmail.com
Cta Bg Image

Have a project in mind?

Get In Touch

+34 641741572
mvnarvaezm19@gmail.com

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