Today, a Klean Kanteen isn’t just a bottle—it’s identity, style, and a loyal companion. Losing it isn’t a minor mistake, it feels like heartbreak. That’s the spark behind “Dehydrated of Love”: a playful, absurdly dramatic campaign that exaggerates the emotional obsession of misplacing a Klean Kanteen.

Through humor and over-the-top melodrama, we show that hydration is only part of the story—the real bond is emotional. A Klean Kanteen isn’t just carried; it’s cherished, shown off, and loved.