Company
2025
Gaïa Yoga Studio
Year
Future Lions
Type
Pandora
Project Name
Brief. Identify social tensions that generate conversation (and engagement) and design creative solutions with the potential to go viral on social media and in communities.
By. María Valentina Narvaez & Lucia Sanz
In Madrid, more than 2,800 people are homeless. We see them every day, yet officially they do not exist. Without an address, they simply don’t count: not for the State, not for society, not even in statistics. And without an address, there is no access to basic rights: no help, no healthcare, no vote… no dignity.
We have become so used to their presence that we hardly notice them anymore. They have faded into the urban landscape, when what they truly need is something far more vital: a place on the map.
That is why we created Human Maps: an initiative to restore visibility, identity, and dignity to those who need it most.
